Have you been looking for a new Lexus SUV built for surfers? You’ll be glad to hear Lexus recently embarked on a multi-year partnership with the World Surf League (WSL). What does this partnership mean? The Keyes Lexus team has the answers for you.
Partnering with the World Surf League
Lexus has been the Official Automotive Partner of the WSL in North America since 2024. With this expanded partnership, Lexus will sponsor the WSL Finals at the famous Cloudbreak in Fiji. Other marquee events that Lexus will sponsor include the WSL Awards, Pipe Pro, Trestle Pro, and the US Open of Surfing.
Designing the Lexus Surf LX
Lexus unveiled the Lexus Surf LX concept vehicle at the 2025 Lexus Pipe Pro in Hawaii. This concept SUV is an adventurous model that’s built for surfers first and foremost, with impressive features such as:
- Surfboard-ready storage: A slide-out cargo storage area and surfboard rack lets you easily store your surfing gear.
- Illuminated rear ladder: When you’re surfing before sunrise or after sunset, LED lights on your ladder help you access the roof rack safely.
- Resistant tires: The vehicle features 33-inch all-terrain tires that withstand the effects of sand and seawater.
Driving and Surfing with Lexus
For now, the Lexus Surf LX only exists as a concept vehicle; no production details have been announced. But surfers rejoice. Several other Lexus SUVs on the market are perfect for storing your surfboard. Whether you’re using the roof rack on a Lexus RX 350 or folding the seats inside the Lexus TX, you’ll be covered when you want to take to the water.
Find a New Lexus SUV for Surfing in Van Nuys, CA
Find the best new Lexus SUVs to arrive in style at your next outdoor adventure destination. Contact Keyes Lexus to test-drive a model today. We’ll help you compare features, accessories, and Lexus finance options.
