Everybody knows the iconic Lexus logo—but what exactly is it meant to signify? This seemingly simple logo has undergone minute changes over the years, yet still symbolizes the perfection and excellence that Lexus creates at every corner. Keyes Lexus outlines the history and design principles behind this image.
Creating a Legend
The Lexus brand started as a new luxury car line in 1986, and needed a logo to reflect the level of sophistication they were striving to build. The final design uses two elements: the background oval shape (chosen for its versatile shape) and the rounded L (chosen for its eye-catching look). The curve of the L appears simple at first, but it’s meant to emphasize motion and elegant handling.
Refining an Icon
The Lexus logo hasn’t received many changes over the years, only getting a handful of small refinements. The biggest includes closing the oval loop at the top of the L, a subtle change that makes for a bolder look. These modifications are designed both for easier manufacturing and unrivaled style.
Defining a Name
Going hand in hand with the iconic logo, the Lexus name has become a shorthand for simple, refined automotive luxury. Many theories exist for its origins: some say it stands for “luxury exports to the U.S.” or that it’s a combination of “luxury” and “elegance.” In reality, it’s a truncation one of the prototype names for the brand—Alexis—which was modified to create a more unique identity.
Learn More About the Lexus Logo in Van Nuys, CA
See for yourself how modern Lexus vehicles epitomize the perfection and elegance behind the logo. Contact Keyes Lexus today to schedule a test drive and see the brand’s history in action.
